Art Direction

Branding

Strategy

Web Design

I build brand systems,

lead creative teams, and

tell stories that hold up

under attention.

Joshua Addo

Joshua Addo

Brand Strategist / Creative Director / Visual Storyteller
Brand Strategist / Creative Director / Visual Storyteller
Brand Strategist / Creative Director / Visual Storyteller

Visual

Visual Storyteller

Art Director

Designer

Moi

From brand strategy to visual direction, I build the systems and stories that help businesses across Accra's creative and tech scene say what they actually mean.

Creative Development
Creative Development
Creative Development

I bridge creative direction with real-world execution, combining strategy, design, and storytelling into one connected process that produces work that's clear, considered, and built to last.

Digital Execution
Digital Execution

Services

(7)

Precise

Structured

Focused

Visual Language

Precise

Structured

Focused

Visual Language

01

Brand Strategy & Identity

I help brands figure out what they stand for, then build the visual system that carries it everywhere.

02

Visual & Art Direction

Every visual decision gets a reason behind it, shaping mood, composition, and how a story actually feels.

03

Web Design (Framer & No-Code)

Clean, fast sites built natively in Framer and other no-code tools, designed to match the brand behind them.

04

Product Design & UI/UX

Interfaces that make sense from the first interaction, built around how people actually use the product.

05

Social Media, Content & Digital Marketing

Content with a plan behind it: strategy, calendars, and campaigns that connect a brand to the people it's for.

06

Project Management & Team Growth

Keeping creative projects and teams on track, from timelines and workflows to helping people grow into the work.

07

AI Literacy & Prompt Engineering

One-on-one training on using AI well, built around your actual role and workflow, not generic prompts.

Brand Strategy & Identity

I help brands figure out what they stand for, then build the visual system that carries it everywhere.

Visual & Art Direction

Every visual decision gets a reason behind it, shaping mood, composition, and how a story actually feels.

Web Design (Framer & No-Code)

Clean, fast sites built natively in Framer and other no-code tools, designed to match the brand behind them.

Product Design & UI/UX

Interfaces that make sense from the first interaction, built around how people actually use the product.

Social Media, Content & Digital Marketing

Content with a plan behind it: strategy, calendars, and campaigns that connect a brand to the people it's for.

Project Management & Team Growth

Keeping creative projects and teams on track, from timelines and workflows to helping people grow into the work.

AI Literacy & Prompt Engineering

One-on-one training on using AI well, built around your actual role and workflow, not generic prompts.

Brand Strategy & Identity

I help brands figure out what they stand for, then build the visual system that carries it everywhere.

Visual & Art Direction

Every visual decision gets a reason behind it, shaping mood, composition, and how a story actually feels.

Web Design (Framer & No-Code)

Clean, fast sites built natively in Framer and other no-code tools, designed to match the brand behind them.

Product Design & UI/UX

Interfaces that make sense from the first interaction, built around how people actually use the product.

Social Media, Content & Digital Marketing

Content with a plan behind it: strategy, calendars, and campaigns that connect a brand to the people it's for.

Project Management & Team Growth

Keeping creative projects and teams on track, from timelines and workflows to helping people grow into the work.

AI Literacy & Prompt Engineering

One-on-one training on using AI well, built around your actual role and workflow, not generic prompts.

Visual Thinker
Visual Thinker
Visual Thinker
Man Back Pose
Black Man
Woman

Blending strategy and design with creative direction and visual storytelling. Building brand systems, digital experiences, and stories with structure, clarity, and real intention. 

Blending strategy and design with creative direction and visual storytelling. Building brand systems, digital experiences, and stories with structure, clarity, and real intention. 

I bridge creative direction with real-world execution, combining strategy, design, and storytelling into one connected process that produces work that's clear, considered, and built to last.

Digital Craft
Digital Craft
Digital Craft

P

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Global

Creative Collabs

Studio

Creative Partnerships

Global

Creative Collabs

Studio

Creative Partnerships

Samuels Inc.

May 2026 – Present

Brand Designer

Remote, Accra

Studio Monolith

January 2026 – Present

Brand Designer & Web Developer (Freelance)

Remote, Accra

Brif Africa

March 2026 – Present

Social Media Manager

Remote, Accra

Agbawe Archives

October 2025 – Present

Creative Director

Remote, Accra

goTo Initiative

July 2025 – February 2026

Brand Narrative & Experience Curator

Hybrid, Accra

Supracarer

October 2024 – Present

Brand Designer & Digital Marketer

Remote, Accra

Freelance

2022 – December 2025

Brand Designer & Digital Marketer

Remote, Accra

Samuels Inc.

May 2026 – Present

Brand Designer

Remote, Accra

Studio Monolith

January 2026 – Present

Brand Designer & Web Developer (Freelance)

Remote, Accra

Brif Africa

March 2026 – Present

Social Media Manager

Remote, Accra

Agbawe Archives

October 2025 – Present

Creative Director

Remote, Accra

goTo Initiative

July 2025 – February 2026

Brand Narrative & Experience Curator

Hybrid, Accra

Supracarer

October 2024 – Present

Brand Designer & Digital Marketer

Remote, Accra

Freelance

2022 – December 2025

Brand Designer & Digital Marketer

Remote, Accra

Samuels Inc.

May 2026 – Present

Brand Designer

Remote, Accra

Studio Monolith

January 2026 – Present

Brand Designer & Web Developer (Freelance)

Remote, Accra

Brif Africa

March 2026 – Present

Social Media Manager

Remote, Accra

Agbawe Archives

October 2025 – Present

Creative Director

Remote, Accra

goTo Initiative

July 2025 – February 2026

Brand Narrative & Experience Curator

Hybrid, Accra

Supracarer

October 2024 – Present

Brand Designer & Digital Marketer

Remote, Accra

Freelance

2022 – December 2025

Brand Designer & Digital Marketer

Remote, Accra

Brands I've Worked With

Brands I've Worked With

(3)



Brands
Brands
Brands
Pool Area
Pool Area
Clarifications
Clarifications
Clarifications

FAQ.

Creating systems, brands and visuals that will outlive me and create positive impact.

01

What services do you offer?

02

What is your typical turnaround time?

03

Can you take a project from strategy through to the finished design or build?

04

Do you offer brand strategy too?

05

What’s your process like?

06

How do we get started?

What services do you offer?

What is your typical turnaround time?

Can you take a project from strategy through to the finished design or build?

Do you offer brand strategy too?

What’s your process like?

How do we get started?

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